ABOUT
A PLACE-BASED STORYTELLER IN NORTHERN BC.
WHY I MOTO NORTH
I ride to understand where I live. Over time, it became how I connected with the land, the roads, and the communities around me.
before the north
I was born in Shiraz, Iran. MY FAMILY moveD to Vancouver when I was JUST six YEARS OLD.
For most of my life, I grew up in cities — studying philosophy, working non-profit jobs, and trying to find the “right” way to contribute to my community.
THE CHOICE
In 2018, I made a decision that changed everything: I left behind the city, my career path, and the comfort of familiarity, and moved to Terrace, BC.
I didn’t know anyone. I didn’t have a grand plan. I just knew I wanted a life that felt like my own.
I’d been riding since 2016, but Northern BC gave me something I hadn’t found anywhere else:space — real space — to grow, to explore, and to rediscover myself through riding.
While working typical 9-5s, I started documenting my adventures on Instagram. Slowly, riders from around the world discovered this region through my lens — the raw terrain, the solitude, the endless possibilities for backcountry travel. Without meaning to, my hobby became a way to bring visibility, tourism, and economic energy into rural communities.
It became clear: this was my way of serving my community. Through storytelling. Exploration. And honest, experience-driven content.
THE NORTH EFFECT
Living in the North reshaped how I understood work, time, and place.
Distance mattered. Weather mattered. Community mattered.
A visit turned into years of learning to roll up my sleeves and meet a place on its own terms. That hands-on approach is what guides the work I do today.
LEARNING FROM THE ROAD
I HAD been riding since 2016, but IN Northern BC IT BECAME something different.
It became how I moved through the land slowly enough to pay attention — to understand routes, relationships, and the subtle ways geography shapes daily life.
Riding gave me access, perspective, and a ground-level understanding of place that can’t be captured from a distance.
TELLING THE STORY
What began as personal exploration gradually became a way to bring visibility to places, routes, and communities that are often overlooked — and to show motorcycles and gear being used in real, demanding conditions.
That visibility comes with responsibility: to tell stories accurately, respectfully, and with awareness of how they reflect both the place and the products being represented.
WHY RIDING MATTERS
Riding LET’S ME move through Northern British Columbia at the right pace — slow enough to notice, fast enough to cover real ground, always fully immersed.
On a motorcycle, there’s no separation from the environment. Weather, road conditions, distance, and isolation are constant. You experience how infrastructure, motorcycles, and gear perform when conditions are demanding and support is limited. You learn what’s practical, what’s fragile, and what actually matters in places far from convenience.
Riding isn’t about adventure for its own sake. It’s how I pay attention. It’s how I understand routes, rhythms, and realities as they exist — and why I’m able to represent places, partners, and brands with accuracy and care.
STORYTELLING AS A SERVICE
stories shape how people understand PLACE, how they will arrive, and what they can expect once they get there.
Good storytelling doesn’t flatten a place or turn it into a backdrop. It adds context — scale, distance, limitations, and the realities that don’t always fit neatly into promotional narratives.
In practice, this means creating work that represents places, motorcycles, and gear honestly, while supporting tourism operators, rural businesses, and regional partners. The goal isn’t exposure for its own sake, but storytelling that builds understanding, encourages thoughtful travel, and creates long-term value.
MY ETHOS
Ride with intention
Tell stories that build connection and stewardship
Amplify the people, lands, and communities that often go unseen
Inspire others to seek freedom, not just aesthetics
Use influence responsibly — and authentically
CREDENTIALS & CONTEXT
This work has taken shape across tourism, film, and long-form storytelling projects in Northern British Columbia and beyond — in collaboration with regional partners, brands, and independent film teams
Lead creator and project coordinator for regional tourism initiatives in Northern BC, including partnerships with Destination BC and local destination organizations
Film talent in A Wilder Way (2024), screened at The Motorcycle Film Festival
Featured subject in Unpaved (2023), winner of Best Canadian Film at The Motorcycle Film Festival
Ambassador and long-term collaborator with REV’IT! (2020–present), contributing to campaigns, product testing, and editorial storytelling
Contributor to international adventure travel and motorcycling publications, including print and digital features
Ongoing collaborations with tourism operators, wilderness lodges, and rural businesses focused on responsible travel and place-based storytelling
WORKING TOGETHER
I work with adventurous brands committed to honest storytelling, quality products, and broader representation in the outdoors — from tourism and rural destinations to motorcycles and gear that invite new audiences into the experience.
If that sounds aligned, I’d be happy to connect.