Co-Operators
Insurance
Paid Social ad | 2026
Industry: Insurance
Location: Ontario, Canada
Engagement Type: Content Creation
CONTEXT
Co-operators, a national insurance company, wanted to promote a summer campaign for their recreational vehicle insurance.
OBJECTIVE
Create 4 finished assets: 2 longer reels and 2 shorter cutdowns to be run for a paid ad campaign
Describe the product according to product brief
Establish usage rights
STRATEGY
01
Program development
Developed creative direction that focused on the feeling of riding, and why having the right insurance coverage leads to greater enjoyment and peace of mind.
02
Optimization
Ensure messaging is accurate, clear and cleared by legal team
03
Execute strategy
Filming, editing, voiceover completed in house
04
Monitoring and reporting
After 2 revisions, the ads started running nationally for the 2026 riding season. Follow-up after the season to track metrics and conversions.
EXECUTION
Successfully delivered 4 digital assets on a last minute filming and editing schedule, including 2 rounds of revisions.
RESULTS & IMPACT
Over 2M+ views
Trackable click + sales conversions
WHAT THIS DEMONSTRATES
Ability to developed paid ad content for diverse clients, navigating industry compliance requirements through close collaboration with their team
NEXT PROJECT
Infinite Adventures Costa Rica
An off-road motorcycle rental and adventure tourism company based in Liberia, Costa Rica looking to create an influencer content trip to promote their service offerings and create evergreen content for future marketing efforts.