Northern Escape
Heli-Skiing
Social media management | 2026
Industry: Ski Tourism
Location: Northern British Columbia
Engagement Type: Content Creation and Social Media Management Services
CONTEXT
Northern Escape is a boutique heli-skiing company based in Terrace, BC. They were needing a media lead to execute on-site content creation, manage crowdsourced content, and maintain a regular posting schedule.
OBJECTIVE
4x weekly posts and one on-site shoot day per week
Grow engagement and following
Showcase the unique experience of Northern Escape’s offerings, not just the terrain and skiing
Establish a clear system of communication between staff, guests and management to support ongoing content sourcing
STRATEGY
01
Program development
Develop a content strategy and regular posting schedule in cooperation with existing media efforts
02
Optimization
Observe and recommend strategic changes to the existing social media management framework to better align with objectives
03
Execute strategy
High volume posting during peak season, seasonally adjusted for low season, producing evergreen content. Strategy focused primarily on high engagement, short form reels.
04
Monitoring and reporting
Monitoring content performance and adjusting strategy as needed. Reporting reguarly to track progress.
EXECUTION
Social media strategy and rollout
Ongoing content creation
Community engagement
RESULTS & IMPACT
In 7 weeks:
Over 500,000 views
Follower growth: 7% (previous monthly growth rate 1%)
Doubled engagement
A library of digital assets to use for future marketing efforts
WHAT THIS DEMONSTRATES
My ability to devise an optimized but effective social strategy for Meta platforms outside of my usual niche.
NEXT PROJECT
Infinite Adventures Costa Rica
An off-road motorcycle rental and adventure tourism company based in Liberia, Costa Rica looking to create an influencer content trip to promote their service offerings and create evergreen content for future marketing efforts.