ROUTE 16 BACKROADS ADVENTURE GUIDE

Tourism Development & Multi-Platform Campaign | 2025

Industry: Tourism & Economic Development

Location: Northern British Columbia

Engagement Type: Original IP Development & Campaign Launch

CONTEXT

Northern BC holds immense untapped potential for adventure touring, yet lacked a consolidated, rider-focused route resource. The opportunity was to create a flagship backroads guide that would attract motorcyclists while supporting regional economic growth.

OBJECTIVE

  • Position Northern British Columbia as a premier adventure-touring destination

  • Develop a 2,400 km public backroads motorcycle route

  • Produce a comprehensive two-week rider itinerary and written guide, including trip planning resources, gear recommendations, and backcountry safety guidance

  • Build pre-launch awareness through storytelling and promotion via the @gnamazi platform

  • Increase visibility for regional tourism and small communities along the route

STRATEGY

01

Original Route Development

Scout and develop a 2,400 km backroads motorcycle route for public access.

02

Educational Companion Content

Create a two-week itinerary including backcountry safety, packing lists, and trip planning resources.

03

Pre-Launch Hype Campaign

Deploy high-engagement teaser content to build anticipation and audience growth prior to release.

04

Cross-Brand Amplification

Partner with aligned brands to extend campaign visibility and credibility.

Golnoosh Namazi and a fellow rider stand on rocks at the François Lake ferry crossing near Grassy Plains, overlooking calm water during the Route 16 Backroads Adventure Guide project in Northern British Columbia.

EXECUTION

  • Creative direction and full project management

  • Route scouting and documentation

  • Social media strategy and rollout

  • Community engagement during pre-launch phase

Golnoosh Namazi sitting near the water at Little Andrews Bay Provincial Park on Ootsa Lake, checking her GPS in autumn light during the Route 16 Backroads Adventure Guide Project.

RESULTS & IMPACT

  • 2,400 km publicly accessible motorcycle route developed

  • Comprehensive 2-week guide resource created

  • 450,000+ views on pre-launch content, 5–8% engagement rate

  • 12% follower growth in 30 days

  • Cross-brand collaboration expanding reach

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WHAT THIS DEMONSTRATES

My ability to originate and execute large-scale, multi-stakeholder projects that blend storytelling, tourism development, and measurable digital growth.

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