CF MOTO CANADA
Brand Ambassador & Event Coverage | 2026
Industry: Motorsports
Location: Calgary, Canada
Engagement Type: Event Representation & Digital Amplification
CONTEXT
CFMOTO Canada was launching and showcasing new motorcycles at a multi-day live event. The goal was to connect with riders both on-site and online, creating energy around the brand beyond the physical event footprint.
OBJECTIVE
Increase brand visibility
Engage a rider-focused audience
Translate in-person energy into digital reach
Showcase new motorcycle models authentically
Act as brand ambassador, sharing product experience in person
STRATEGY
01
LIVE BRAND REPRESENTATION
Serve as an in-person ambassador, engaging directly with attendees and representing the brand voice on-site.
02
Real-Time Digital Amplification
Capture and distribute content across social platforms to extend the event’s reach beyond Calgary.
03
COMMUNITY ENGAGEMENT
Actively respond to DMs, comments, and audience questions to drive deeper interaction and interest.
EXECUTION
3-day on-site ambassador representation
Static posts, story coverage, and live engagement
Audience interaction and brand Q&A
Content highlighting new models and rider experience
RESULTS & IMPACT
40,000+ views on static posts
8% engagement rate
High story interaction and DM conversations
Increased visibility among new consumers
Strengthened brand presence at a major live event
WHAT THIS DEMONSTRATES
This project showcases my ability to bridge physical and digital brand experiences — translating live events into measurable online engagement while authentically representing the brand in person.
NEXT PROJECT
Route 16 Backroads Adventure Guide
Northern BC holds immense untapped potential for adventure touring, yet lacked a consolidated, rider-focused route resource.